Meta will turn on product browsing in existing ads from 28 October

After tapping an ad on Facebook or Instagram, a person may first see an in-app product selection and only then the advertiser's site. Advertisers can opt out with the button in the notice before 28 October or with a toggle in Advantage+ Creative settings. Meta says a test with about 117,700 advertisers showed 3% more conversions on average; the figure is not independently verified.

Where: ad platform, worldwide · Worldwide · whole market
Who: Ad platform
Status: checking There is evidence (screenshots, emails); we are checking with the parties.
Date: 15 October 2026