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European regulators and Google prepare a whitelist of licensed operators

Unlicensed brands would not be able to run campaigns or buy traffic on Google. The controls are meant to extend to payment gateways and hosting. If talks fail, the Dutch regulator does not rule out lawsuits against platforms.

What
European regulators and Google prepare a whitelist of licensed operators
Where
EU regulators and an ad platform · Europe · whole market
Who
Regulator
Status
checking There is evidence (screenshots, emails); we are checking with the parties.
Date

Sources: t.me/affy_group/2943 · t.me/cparip/4038

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